Advertising and Promotion: An Integrated Marketing (11th Edition)

Chapter 17

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Public relations mistakes take place because of ... more

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The consumers belonging to the millennial ... more

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The goals of traditional public relations are as ... more

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The methods that are utilized to determine the ... more

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Traditional PR’s role is confined to the ... more

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The actions that can be taken by companies to ... more

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In cause marketing, firms collaborate with ... more

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Event sponsorship is a form of corporate ... more

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In cause marketing, firms collaborate with ... more

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Social media has the power to spread information ... more

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